Harlem is becoming quite the destination for stars looking to drop their most recent sneaker collabs, fashion collections, and more.
Last Friday A$AP Rocky was the latest big name to head uptown, this time for the launch of the new skate sneaker he designed with Under Armour. The event took place at the mostly-abandoned Hamilton Theater on Broadway and 146th Street (pictured above), which acted as both a pop-up shop and skate park where pros performed tricks modeling the rave-style footwear.
According to Vogue, a VIP section covered in graffiti painted just for the event welcomed Rocky's friends, including Jaden Smith.
Of course, it adds to your credibility if you're actually from Harlem like Rocky and A$AP Ferg, who has repeatedly returned to his old Hamilton Heights neighborhood for music videos, interviews and stealth luxury jewelry ad campaigns.
Last year, designer Alexander Wang made headlines by showing his Fall 2017 collection at the same theater as Rocky, while this summer Swizz Beatz passed through Harlem to promote his new sneaker for Reebok. They surely won't be the last.