Harlem's own Sugar Hill Creamery is opening a new store in El Barrio—and offering free ice cream for the first hour.
The latest location of the small-batch ice cream company, located at 1642 Lexington Avenue between 103rd and 104th Streets, debuts this Friday, March 3 at 5pm.
Free ice cream will be served until 6pm.
Owners and Harlem residents Petrushka Bazin Larsen and Nick Larsen, who introduced their first ice cream shop on Lenox Avenue in 2017 "to fill a culinary gap in their neighborhood," said they are hoping to do the same in East Harlem.
The new spot will feature year-round favorites like blueberry cheesecake, peach cobbler and vanilla, plus seasonal scoops like Ethiopian coffee with peanut brittle.
New at the East Harlem location is soft serve in monthly flavors such as guava quesito, a riff on the Puerto Rican treat.
Gracing the walls are hand-painted portraits of the community such as Taller Boricua founder Marcos Dimas and Nuyorican poet Jesus "Papoleto" Melendez.
With the opening of the East Harlem shop Sugar Hill Creamery now has four locations in total, including one at 3629 Broadway in West Harlem and another at Time Out Market in Dumbo.