The biggest footwear brand on the planet is headed to Harlem with a new retail concept.
Nike is opening its first Nike Unite store in the neighborhood at 5 W 125th Street between Fifth and Lenox Avenues.
Construction signs announcing the new outpost recently went up with the words "Coming soon in 2022."
The new store concept, first introduced two years ago, is meant to “reflect the community,” with the shop selling products geared to what the neighborhood wants.
Its design is also intended to reflect the area and call attention to local partnerships.
More than ten Nike Unite stores have already opened around the world since the concept was announced, including China, South Korea and Germany.
New York City's first Nike Unite store is already open in East New York.