Nike Unite Harlem is now open at 5 W 125th Street between Fifth and Lenox Avenues.
The new store from the sporting goods giant, its first in Upper Manhattan, aims to reflect the community while offering “access to the best of Nike, at a value price for the whole family.”
Featured merchandise includes Jordan fleece tops and pants for men and kids, women's apparel like the Nike Pro collection, footwear for men and women like the Air Force 1 '07 High, Dunk, Air Force 1 Pixel and the Air Max 97 for kids, and basketball shoes like the Giannis Immortality.
Shoppers with a Nike Membership can also buy online and pick up in store.
Opening weekend pop-up events include an on-site DJ and photo ops, a donut bar (Friday 3pm-7pm & Saturday 10am-2pm), food from the Bodega Truck (Sunday noon-4pm), plus a free Nike Unite Harlem tote or checkers set as a gift with purchase (while supplies last).